8 ways to improve your user experience (UX)

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By Gemma Forster

Before we delve into how to improve your User Experience, let me explain what User Experience (UX for short) actually is.

In basic terms UX is how a person feels when interacting with a product, service or system. In this blog I’m going to be specifically referring to interacting with a website.

“UX best practices promote improving the quality of the user’s interaction with and perceptions of your product and any related services.”

SOURCE: www.usability.gov.uk

A good User Experience will keep visitors on your site. A bad one will make them leave your site.

In order to provide a valuable User Experience there are several factors to consider such as accessibility, design, usability etc. In this blog post I’m not going to go in depth but rather give some quick tips on how to improve your UX and keep visitors on your site.

Read on to discover how to improve your User Experience….

8 Ways to improve your User Experience (UX)

Avoid pop ups

Pop ups such as those used for capturing email subscribers should be avoided in my opinion. They are irritating, can be difficult to close and can have the user leaving your site before they even started.

Speed up your page loading time

If it takes too long for a page to load then chances are your visitor will just leave your site. You can find out your page load times over at Pingdom. Also check out 15 tips to speed up your site.

Less is more

Don’t be tempted to stuff loads of content into your site. Online users only have an 8 second attention span so you need to hook them quickly! Keep things simple. Too much content will overwhelm your visitors.

Text

Make sure the font you use is readable (both size and font type), never use more than three types of font and make sure to break down your text into readable chunks. Bullet points are good for this!

Navigation Bar

Make sure it’s easy to navigate your site. Avoid too many options in the menu. Visitors don’t have the time or patience to hunt around for the info they need.

White Space

White space refers to the parts of the site that are blank. It’s tempting to try and stuff as much info in as you can but leaving some white space helps with the flow of your site as well as giving visitors the time to process.

Links

When linking to somewhere within your own site don’t set it to open in a new tab. When linking to other sites however, it’s important to have it open in a new tab. Your trying to get people to stay on your site remember!

Call To Action

Direct visitors to where you want them using CTA buttons. Think of it as giving them a nudge in the right direction! Use action words such as ‘Shop Collection’ or  ‘Book Now’. Contrasting colours will help them stand out.

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