How to write your first blog post

A step-by-step guide

lipstick, cats eye glasses and pen
white woman with black hair, weating red lipstick and black cats eye glasses writing in a book

By Gemma Forster

So you have your blog all set up and need to write your first post….scary times right? That’s where you’re wrong! Keep reading to find out exactly how to write and publish your first blog post.

This guide includes:

Let’s get started…

How to write your first blog post

First of all, you need to log into your WordPress account, go to Posts and then click Add New.

  

This takes you to the screen where you write and publish your post.

Post Title

Choose a title for your blog post and write it in this field. Keep it relevant to what you are writing about and make sure it gives a clear idea of what your post is about. Try not to be too generic, give it some interest!

Titles with 6-13 words attract the highest and most consistent amount of traffic. (Source: Hubspot)

Write your post

The large white field is where you write the content of your post. Get writing!

Format your post

Make your post easy to read by using some of the formatting options. Some of the basic ones are:

  • Headings: Use sub headings to break your text down into easy to read sections. Click the drop down arrow next to Paragraph for the headings available.
  • Lists: Again, you can use bulleted or numbered lists to break down the text in your post.
  • Add Media: Use this button to add an image or video to your post
  • Hyperlinks: This option allows you to link to other pages within your site or even link to someone else’s site. Click the symbol which looks like a chain.

43% of people admit to skimming blog posts. (Source: Hubspot)

Add Tags

Tags are specific keywords that describe a post. Add a handful of tags that represent the main topics you cover within your blog post. For example in this blog post I could use the following tags: add image, headings, tags, categories, blog post, lists, hyperlinks etc.

Add Categories

Add some categories and choose whichever your post falls into. As you can see, my categories include Blog, Plugins etc.  If your blog is about cooking and food then such categories might be Recipes, Asian Cooking, Equipment etc

Publish your post

Before publishing your post you can see what it will look like ‘live’. Click on Preview in the Publish box. If you’re happy with how your post looks then click Publish. Congratulations, your first blog post is now live!

What to write your first blog post about

When writing your first blog post it’s important to not just jump in. Take the time to really think about the tone you want to set for your blog. This is your introduction to your readers and will lay down the foundation for your success. The aim is to entice your readers to come back to your blog.

Let’s look at some essentials that you should include in that first post.

Who you are

This one seems obvious but you’d be surprised at the amount of bloggers who don’t introduce themselves. It’s important to connect with your readers if you want to build an online relationship with them and for them to trust you.

When writing your first blog post be sure to include:

  • An introduction:  As well as introducing your business give out a little personal information. A personal story is a nice touch to build a rapport with your reader.
  • Background: Give some background of how you got to where you are today and why you started your business and your credentials. Give your readers a reason to trust you.
  •  Photographs: Show the world who you are! Nothing helps us to connect with someone better than a photo of yourself.

Who your audience is

When figuring out who your audience is ask yourself:

  • Why would someone come to your blog?
  • What would they be looking for?
  • What is their pain point?
  • Who are they?
  • What are they like?

Once you know who your audience is then you can write your post direct to them.

Make sure you identify with your audience. Empathise with their pain points so that they will trust that you understand their problems.

What you’re going to be blogging about

Rather than just telling your readers what you’re going to be blogging about, tell them how your blog will benefit them. You will get my attention quicker if you recognise my pain points and how you will benefit me by fixing them.

How they can become involved

Let your readers know how they can become involved. Let them know that their feedback is appreciated and encouraged.

  • Encourage them to leave comments.
  • Include links for them to share your post.
  • Ask readers for feedback and suggestions on what they would like you to share.
  • Let your readers know how best to contact you.
  • Do you welcome guest posting?

How to make sure people actually read your post

So you have written your first post, hit publish, then what? You excitedly wait for it to be read, shared and liked by the masses? Uh no, sorry to burst your bubble but the hard work isn’t over just yet.

You need to harness the power of social media to direct people to your blog post in the first place.

Find out how to do this in my post 9 things you need to do after writing a blog post.

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