Are your Web Graphics Doing Their Job?
By Hollie Ellis
Your website is the shop front to your business, whether it’s a brick and mortar business, a product based business or a service based business. So as well as making sure the user experience is on point, you also need to make sure everything looks aesthetically pleasing, especially to your dream customers who are going to be visiting your website day in, day out.
You have 3-5 seconds to grab a persons attention - are your web graphics doing their job properly?
As a Graphic Designer with over 10 years experience within the design industry I get a lot of clients come to me wanting to rebrand their businesses, usually because they did their logo themselves when they first started out and now they’re in need of something more professional looking. This can also be the case when it comes to getting a website up and running for your business.
A lot of people have a misconception when it comes to their logo, branding and how a Graphic Designer can help them with even more, including branded web graphics. Your logo is an identity for your business, but branding is so much more than that.
Branding is “what people say about you when you’re not in the room” and so your logo and all your supporting graphics need to encompass your ‘brand’ and give your customers a positive experience.
Having branded graphics can also get your brand’s voice and personality out there even more so that your customers will feel like you’re speaking directly to them. For example, if your logo includes some sort of symbol, could that be incorporated into other graphics to not only support your brand but make your website more aesthetically pleasing?
Websites typically include Call to Actions which are a great way of grabbing people’s attention and asking them to do just that – take action. Having bespoke icons or web graphics professionally designed which match your brand’s look and feel will add that extra little detail.
Take a moment to step into your customers shoes…
what would appeal to them as soon as they landed on your website? What is going to grab their attention within seconds? How do you want them to feel?
Having branded graphics for your website could range from the smallest of things, such as your name as a written signature to personalise your about page even more.
There’s also all the services/product category images to take into consideration, image sliders, freebies in terms of visuals of the freebies as a 3D visual as well as a sign up image to get people to sign up to your list.
You could also have graphics within blog posts asking people to subscribe to your email list and so on. If you are a service based business, there’s even more to consider, especially if you are creating landing pages and sales pages.
You want to make sure the service/product you are offering is being visualised through a branded graphic… Any bonuses that you plan to offer should also be visualised as well so people really engage with the content on the page and any extra too. So for example, if you were to offer a 121 session as a bonus for signing up, you will want a branded graphic to represent this.
Consistency is key with everything and especially so with visual branding whether it’s online or offline. As soon as a person comes into contact with your business, they are experiencing your brand, so you want to make sure it’s an amazing experience right? Of course you do.
My top tip would be to look at websites that you absolutely adore and gather inspiration from them. Look at their graphics and think about what you could do for your website going forward so it fits in with your brand aesthetically and in terms of the message you are wanting to convey as well.
If you have any questions at all about branding, please don’t hesitate in contacting me.
About Hollie Ellis Design
Hollie is a freelance graphic designer in Newcastle upon Tyne with clients all over the UK and further afield, ranging from sole traders to large corporations.
She specialises in branding, logo deign and print design and with 10 years experience within the design industry she knows what works and what doesn’t when it comes to branding businesses.
To find out more, please visit www.hollie-ellis.co.uk or contact her via email: firstname.lastname@example.org
You can also join Hollies Facebook group Bring a Brand to Life to help you bring your brand to life through effective and strong branding strategies.